Everything I Know About Marketing I Learned from Google

Coming Fall of 2010...

A new book from McGraw-Hill by Aaron Goldman, founder and managing partner of Connectual, preceded by a series of bylines for MediaPost.

Part 1:
Everything I Need to Know About Marketing I Learned From Google

1. Relevancy rules
2. Tap the wisdom of the crowds
3. Keep it simple, stupid
4. Mindset matters
5. Be where your audience is
6. Don't interrupt
7. Act like content
8. Test everything
9. Track everything
10. Let the data decide

Part 2:
More On: Everything I Need to Know About Marketing I Learned From Google

11. Brands can be answers
12. Your USP is critical
13. Your competition is broader than you think
14. You can learn a lot from a query
15. Sex sells

Part 3:
Even More On: Everything I Need to Know About Marketing I Learned From Google

16. Altruism sells
17. Show off your assets
18. The more shelf space, the better
19. Make your company a great story
20. Don't rely on SEM alone

What has Google taught you about marketing?
Share your thoughts here or @LearnFromGoogle on Twitter and I may include them in the book.

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