Everything I Know About Marketing I Learned from Google

Coming Fall of 2010...

A new book from McGraw-Hill by Aaron Goldman, founder and managing partner of Connectual, preceded by a series of bylines for MediaPost.

Part 1:
Everything I Need to Know About Marketing I Learned From Google

1. Relevancy rules
2. Tap the wisdom of the crowds
3. Keep it simple, stupid
4. Mindset matters
5. Be where your audience is
6. Don't interrupt
7. Act like content
8. Test everything
9. Track everything
10. Let the data decide

Part 2:
More On: Everything I Need to Know About Marketing I Learned From Google

11. Brands can be answers
12. Your USP is critical
13. Your competition is broader than you think
14. You can learn a lot from a query
15. Sex sells

Part 3:
Even More On: Everything I Need to Know About Marketing I Learned From Google

16. Altruism sells
17. Show off your assets
18. The more shelf space, the better
19. Make your company a great story
20. Don't rely on SEM alone

What has Google taught you about marketing?
Share your thoughts here or @LearnFromGoogle on Twitter and I may include them in the book.

Submit your email to be notified when the book is published.

The Sequel

Do you think JK Rowling waited until she finished writing the first Harry Potter book before outlining year #2 at Hogwarts? Hardly.

I give you...
Everything I Need to Know About Product Development I Learned from Google

1. When in doubt, crowdsource
2. It doesn't have to be perfect
3. Leverage the economics of free
4. Open source is the best source
5. Don't lose the signal

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It's Now a Trilogy!

This just in...
Everything I Need to Know About Business I Learned from Google

Part 1:
1. Innovate or die
2. Automate or die
3. Tap the long tail
4. Keep your head in the cloud
5. Don't scare users

Part 2:
More On: Everything I Need to Know About Business I Learned From Google

6. Respect the law of supply and demand
7. Focus on your hard-core users first
8. Keep your customers close and your competitors closer

Part 3:
Even More On: Everything I Need to Know About Business I Learned From Google

9. Follow the law of averages at your own peril
10. Find your golden goose, then give away the farm
11. Make yourself very profitable for other businesses

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2009 Googspiration

That's a wrap...
Top 10 Things I Learned From Google This Year

1. Google is fascinating
2. In the future, everyone will be famous for fifteen seconds
3. Faster is better
4. Google knows us better than we know ourselves
5. Birds of a feather flock together
6. There is a place for display ads on SERPs
7. Mobile marketing has arrived
8. You can mask anything with a pretty dashboard
9. We live in a sick world
10. It’s time to throw the book at ‘em

Submit your email to be notified when the book is published.